If there was an element of doubt as to the draw of this style of play then take into account Scratch2Cash, a site 100% devoted to scratchies, was judged by the renowned CasinoCity.Com to be in the Top 4% of ALL online gambling websites globally - and also the third most popular lottery worldwide.
June 2008
Click photo to enlarge.
Not much has changed in the last year ...
What is the significance of this? Notice in every market that the casino and sports books such as 888.com and paddypower.com are mixing it with each country's sanctioned government gambling or lottery portals. But in Australia? As we said from the start, they cannot advertise and it is impossible to establish a brand footprint. The names are the State government instrumentalities. Australians aren't online ...
They're here
As it stands, 888.com & pacificpoker.com are among the only privateers that stick their nose into the Hitwise list occasionally. At no point have we said Australians are not gambling with offshore companies. It is a well accepted fact that they do, further evidenced by the fact that so many international casinos accept Australian Dollars. Of course online casinos are making millions - but not hundreds of millions.
In 888.com's and Party-Poker's case their exposure is most likely courtesy of their football sponsorship and games being televised in Australia. This highlights the phenomenal opportunity that scratchies.com presents vis a vis marketing expenditure.
They're here
In 888.com's and Party-Poker's case their exposure is most likely courtesy of their football sponsorship and games being televised in Australia. This highlights the phenomenal opportunity that scratchies.com presents vis a vis marketing expenditure.
