The Australian Government productivity report on Australia's Gambling Industries suggests a staggering 40% of Australian gamblers are from Asian backgrounds. Like to meet them?
So, you want the lion's share of Asia? We can promise you a massive head start. A total of 228 592 student visas were granted in 2006-07 from China, Hong Kong, Indonesia, Singapore, Malaysia, Korea, Japan, Thailand and India.
This figure does not include Permission to Work or Student Guardian visas, nor Australians of Asian descent - inflating that figure enormously. All of the comments that our charismatic gambler Mei Mei made in the audio are based on research and melded into a sixty second bite.
It is impossible to predict exactly how much of Australia's $95 billion spend is attributable to Asians. Figures such as these from the Australian Government indicate it is significant:
This figure does not include Permission to Work or Student Guardian visas, nor Australians of Asian descent - inflating that figure enormously. All of the comments that our charismatic gambler Mei Mei made in the audio are based on research and melded into a sixty second bite.
It is impossible to predict exactly how much of Australia's $95 billion spend is attributable to Asians. Figures such as these from the Australian Government indicate it is significant:
Walk into any Australian casino and you would be forgiven for thinking you were in Asia. Those numbers may gradually decline with Macau, Malaysia and Singapore in a tussle for terrestrial casino supremacy in SE Asia. There's no reason to suggest the influx of Asian students will not continue to boom.
Literally their first casino experience
The Asian customer is most often educated and well traveled. In the case of those people that studied and lived in Australia for anywhere between 3-5 years, many are nostalgic about that Australian adventure. Importantly, this often marked their very first casino experience. You never forget your first time.
Memories of the relatively 'wild life' they led immediately after being granted their absence of leave from family to study in Australia linger long. During their residence - as with all Australians - it should be noted years in Australia are spent entirely without seeing any casino advertising. Pokies and Scratchies were, however, part of everyday life.
These above and below all fall under our gaming umbrella. We have a number of innovative portals ready to launch - or have already - that cater to the most desirable, ultra-high disposable income demographics. The Maverick team has a couple of hundred years of brand building experience in Asia-Pacific between them. Our 'target' here represents a potential audience of tens of millions - quality millions. As we're all advertising and/or marketing based, we can tell you the market for our Agency brand in China will kick serious ass.
Their focus spans fashion and lifestyle; the arts; advertising & marketing; technology & news, down to the 18-25 'FHM' girls & gadgetry sector - but their sole purpose is as an online gaming introduction agency.
We are presently preparing a raft of Chinese language versions [and an enormous Indian site] with definite scope to add more - and more customers. As mentioned in the Advertising section, you will 100% own these affiliate sites. There are several remarkable projects, huge ones that we have undertaken. We will outline what these are face to face because they are strictly confidential presently.
Most importantly, say goodbye to banner-farms full of direct competitors and undoubtedly the worst branding environment known to man. Consider instead Agency Asia and the awesome size of the advertising & marketing industry in China. Then think about the high-end fashion and luxury goods sector, and the Chinese audience that this has been tailor made to converse with.
Memories of the relatively 'wild life' they led immediately after being granted their absence of leave from family to study in Australia linger long. During their residence - as with all Australians - it should be noted years in Australia are spent entirely without seeing any casino advertising. Pokies and Scratchies were, however, part of everyday life.
A word about your affiliates ...
These above and below all fall under our gaming umbrella. We have a number of innovative portals ready to launch - or have already - that cater to the most desirable, ultra-high disposable income demographics. The Maverick team has a couple of hundred years of brand building experience in Asia-Pacific between them. Our 'target' here represents a potential audience of tens of millions - quality millions. As we're all advertising and/or marketing based, we can tell you the market for our Agency brand in China will kick serious ass.
Their focus spans fashion and lifestyle; the arts; advertising & marketing; technology & news, down to the 18-25 'FHM' girls & gadgetry sector - but their sole purpose is as an online gaming introduction agency.
We are presently preparing a raft of Chinese language versions [and an enormous Indian site] with definite scope to add more - and more customers. As mentioned in the Advertising section, you will 100% own these affiliate sites. There are several remarkable projects, huge ones that we have undertaken. We will outline what these are face to face because they are strictly confidential presently.
Most importantly, say goodbye to banner-farms full of direct competitors and undoubtedly the worst branding environment known to man. Consider instead Agency Asia and the awesome size of the advertising & marketing industry in China. Then think about the high-end fashion and luxury goods sector, and the Chinese audience that this has been tailor made to converse with.
.Asia Casino Live Dealers
It is a reasonable assumption that Pokies and Scratchies offerings will strike a positive chord across Asia. With our scratchies.asia and pokies.asia properties, we will offer different language and slightly different gameplay with an Asian focus of Mah Jong, Fan Tan, Pai Gow, Sic Bo, many using live dealers. Customers will continue to play confidently with a brand they came to trust during their studies or frequent visits to Australia, yet be made to feel at home.
賭神 God of Gamblers
We will also launch 賭神.Asia - translated in English - God of Gamblers .Asia. This is a casino based around the rash of 1980's HK drama-action-comedy films embroiled in the gambling genre. In effect, it will be a live dealer site where recreational Chinese gamblers gather to indeed vie to become the God of Gamblers. It is designed to be a fun table games casino website for the non hard-core gambler, even down to the dealers dressed in keeping with the schlock gangster theme. It will boast equal emphasis on socialisation, networking and healthy competition.
Following the fall of American gaming, focus naturally shifted to Asia. Solving the Asian puzzle all at once posed a host of problems to operators and yet promised such huge opportunities as to make it impossible to ignore. While it is obvious China is the top of most wish lists, an intriguing fact arose from the recent Asian iGaming conference in Macau.
Inclusive of 'illegal' or non government sanctioned gambling, the Chinese industry is said to be worth $100 billion. Consider the population: Australia's legal market is worth $95 billion.
There is absolutely no better way to approach both markets simultaneously than to use our brands. A bold statement? We are in considerably better shape than Bodog, 888, bwin, Mansion or any other brand on that front - not simply because they are precluded from advertising to Australians. It stands to reason that we also boast superior recognition across Asia.
賭神 God of Gamblers
We will also launch 賭神.Asia - translated in English - God of Gamblers .Asia. This is a casino based around the rash of 1980's HK drama-action-comedy films embroiled in the gambling genre. In effect, it will be a live dealer site where recreational Chinese gamblers gather to indeed vie to become the God of Gamblers. It is designed to be a fun table games casino website for the non hard-core gambler, even down to the dealers dressed in keeping with the schlock gangster theme. It will boast equal emphasis on socialisation, networking and healthy competition.
Following the fall of American gaming, focus naturally shifted to Asia. Solving the Asian puzzle all at once posed a host of problems to operators and yet promised such huge opportunities as to make it impossible to ignore. While it is obvious China is the top of most wish lists, an intriguing fact arose from the recent Asian iGaming conference in Macau.
Inclusive of 'illegal' or non government sanctioned gambling, the Chinese industry is said to be worth $100 billion. Consider the population: Australia's legal market is worth $95 billion.
There is absolutely no better way to approach both markets simultaneously than to use our brands. A bold statement? We are in considerably better shape than Bodog, 888, bwin, Mansion or any other brand on that front - not simply because they are precluded from advertising to Australians. It stands to reason that we also boast superior recognition across Asia.
If you read our Behind The Scenes advertising brief, you will see our campaign was created with Asia firmly in mind. Naturally, we will also maintain foreign language versions of our online titles - below - in Asia. If you are unaware of the potential for Asia and the need for innovative marketing, we recommend this article: High Stakes. High Prizes.
gratteux.com et gratteux.tv
for the French market
for the French market
Article from the Montreal Mirror -
"Quebecers, it seems, are heavily predisposed to this kind of fun. Sales of instant lotteries in Quebec (widely known in French as "gratteux," or "scratchies") have gone up by 15 per cent in each of the last two years; in 199798, Loto-Québec sold over $467 million worth of them. Scratch lottery sales have now surpassed Loto 6/49 sales for the first time in their 20-year history, and they continue to rise. "They have become wildly successful for us," says Roy. "Scratching is the game people like to play." It's also a game at which people like to lose. About 30 per cent of all instant-lottery revenue finds its way into government coffers--in 199798, the government pocketed approximately $140 million in scratch booty, there's more to be had."
http://www.montrealmirror.com/ARCHIVES/1999/042299/cover.html
http://www.montrealmirror.com/ARCHIVES/1999/042299/cover.html
